I am Helen!

DESIGN, CODE & TEACH

Crafting digital experiences from the first pixel to the final line of code.

Helen Portfolio
Helen portrait

About Me

From early Adobe suites to the precision of Figma and Canva, I have navigated two decades of digital transformation. My career spans the shift from static layouts to dynamic, global brand systems. Having collaborated with international clients across diverse cultural markets, I combine deep-rooted design logic with a modern, agile execution. I do not just use the tools; I have mastered the industry's evolution.

Now & Then

Expertise

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Brand Identity

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I have built versatile brand identities for a global clientele, creating design systems that perform seamlessly across diverse international markets. My work balances strategic consistency with the flexibility needed to drive engagement on a global scale.

Web Design

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I design high-converting, responsive interfaces that bridge the gap between complex technology and intuitive user experiences. My approach ensures visual consistency across all devices, helping international brands communicate clearly in every market.

UI & UX

UI and UX showcase

I apply a deep understanding of color theory and psychology to build strategic palettes that evoke the right user emotions while ensuring accessibility. My expertise lies in defining color systems that maintain brand integrity across global markets, ensuring every shade translates perfectly from digital interfaces to physical assets.

Logo Design

I craft memorable logo systems that combine clarity, versatility, and strategic storytelling, ensuring each mark performs consistently across digital and print touchpoints.

Logo design showcase

Mobile Application

I don’t just build apps; I build solutions with a conscience. My Eco Impact Tracker is a prime example-designed to measure the carbon footprint and battery drain caused by unnecessary social media scrolling. It’s a tool that reveals the hidden environmental harm behind our digital habits.

I specialize in mobile-first UI/UX design, creating intuitive interfaces that prioritize thumb-friendly navigation and seamless user flows. By developing comprehensive design systems, I ensure high performance and visual clarity across every screen size and operating system.

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Invisible Learning

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I designed and coded this Chrome extension to eliminate the friction of modern language learning by transforming the entire web into an accessible, multilingual classroom. By replacing traditional clicks and tabs with a seamless hover interaction, I created a high-performance tool that delivers instant translations without interrupting the user's flow. This project represents my commitment to human-centric design and lightweight engineering, proving that the most powerful digital solutions are often the ones that feel invisible. From the elegant UI of the translation tooltips to the robust logic of the background script, I’ve built a bridge between complex code and effortless education, making global communication as simple as a move of the mouse.

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Smart Resumes

Tailoring resumes for different roles and languages is a universal challenge. I built the CV Engine to simplify this process, creating professional, ATS-friendly resumes that are as easy to edit as they are to export-powerful logic, intuitive design, and user-centric results.

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Why I start with stories, not sketches

Great design isn't just seen; it's experienced. Before I open Figma or write a single line of code, I step into the shoes of the user. By crafting User Stories, I define the who, the why, and the how of every interaction.

User stories planning board
my design desk captured in 2024

Say hello. Let's create